Showing posts with label viral marketing. Show all posts
Showing posts with label viral marketing. Show all posts

Friday, April 17, 2009

farmdoc's blog post number 362

Always, at the end of a movie with animals in it, I await the end-credit disclaimer: ‘No animals were harmed in the making of this film’. And when I see it, I’m reassured. It’s trademarked to the American Humane Association. Isn’t ‘humane’ a strange word. Because though it sounds like it relates only to humans, it encompasses animals too – via compassion and consideration. Is there a British equivalent of American Humane, I wonder, and if so did it oversee this ‘sheepvertising’ viral video. On 19 March when darling Meg sent it to me, I loved it. Saw nothing wrong with it. Still don’t. I think it’s moral and ethical, it doesn’t physically or psychologically hurt the participating sheep, and nor does it diminish the billion non-participating sheep. As one who’s all for animals’ rights, I feel these politically correct wowsers ought to re-direct their efforts to where they’re needed. I know my sheep are intelligent and they have personalities. So I reckon that if they could make cute videos about people, they would. (Also I know wombats well, and I’ve no doubt they’d condone their poo being made into paper. And if they could utilise human poo, they would.) The aforesaid wowser element would better protect animals more by working to ameliorate global warming, than bleating (pun intended) about a video that treats sheep with care and respect.

Sunday, February 8, 2009

farmdoc's blog post number 294

Vance Packard’s 1957 book The Hidden Persuaders was probably the first book on marketing techniques that was written for the public-at-large. I read it in my teens. Since then I’ve been a keen observer of the increasingly sophisticated techniques used by marketers and advertisers to entice punters into concluding the advantages of buying a product or service on offer, outweigh the disadvantages including the price. Despite my mention last Thursday of primordial viral marketing, it wasn’t a mainstream marketing modality in Packard’s day – at least not by name, because the name wasn’t coined until 1996. But it’s sure a big deal now. It’s mushroomed as internet usage’s burgeoned – which signifies its success. I’m unsurprised, because it’s inexpensive to produce, and its dissemination to a potential global market of millions or billions, is free. Last Thursday darling Meg forwarded me this one which she’d received from her friend Jiga. It’s been removed from YouTube and other sites, but not from the Israel’s Road90. Yet, anyway. It’s viral, alright: clever, quirky, incisive. Also true. I knowest not if it emanated from Honda (which is possible, because in late 2008 Honda exited Formula 1, ostensibly for financial reasons, but not inconceivably for marketing/product positioning purposes) or from some non-Honda wag’s computer. Who cares? I reckon it’d resonate with Thomas Friedman, Amory Lovins and Al Gore. It sure resonates with me.